Outstanding Aesthetic Design Or High Quality Content: Which Is More Important For A Website?
There’s a lot that goes into creating a great website, and it can be hard to figure out what is most important. This is especially true if you don’t have much experience and want to figure out what is most important. Social media experts will tell you it’s more about online presence. Designers tell you the design, layout, and appearance of your website is most important while content providers and many SEO specialists will say it’s all about the content.
Is there a clear answer here? Generally speaking there is – but with a little bit of a caveat. Read on to find out more.
Google Says Content Is King
If you’re concerned about ranking and SEO, you need to listen to Google and they say content is king. They can back it up now, too. The better the writing on the website, the more likely they are to rank it high so it can be found. Not only that, but really solid copy can make readers more likely to sign up, call, buy, or take whatever action it is you want from them.
Having great content people want to read really matters, and it really is the single most important feature of a good functioning website.
But A Minimal Level Of Design Is Important
That being said, no one is going to read your content if your website looks like it was made in 1997 and is stuffed with banner ads at the top or annoying pop ups demanding an e-mail address. This means that while content is indeed king, you need to have at least a decent level of design. You want your website to look good.
How much design you need varies a lot based on a niche (a graphic designer or website designer needs a much prettier website than a lawyer or a writer) but you want it good enough for readers to get to your content.
If You Can Only Choose One…
While there’s no reason you can’t have both, if you find yourself constrained because of knowledge, time, or budget, and you really can only focus on one then go with great content. There are enough WordPress themes out there that even a total amateur can come up with a functional website that will look decently pretty, even if it won’t win any awards, but great content will always get a response.