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Google Penalties – What Are They?

Google penalties are a type of punishment Google dishes out to websites they deemed did something wrong. Typically, these penalties are handed out automatically via an algorithm update. Unfortunately, a lot of webmasters that receive these penalties have no idea how or why they got them in the first place.

This is why it is so important to keep up with algorithm updates to ensure that you are complying with the rules Google lays out. These penalties can end up having severe consequences to a websites ability to rank for specific keywords and key phrases within the search engines. Below, we will be going over more information on Google penalties.

What Is a Google Penalty:

1. Trouble.

A Google penalty mostly means trouble for a website owner. It typically will lead to your website either not ranking at all or your ranking getting dropped significantly in the search engines for respective keywords and key phrases you might have been ranking for previously.

These kinds of penalties can happen to any website. In fact, it can even happen to websites and webmasters that were complying with the rules set forth but who happened to miss a specific algorithm update to update their site to the new standards. For this reason, you need to constantly stay abreast of the latest news and information out of Google HQ about the latest changes within the industry.

2. Why Do Sites Get Penalized?

There are plenty of different reasons a website can get penalized. Google’s primary goal is to provide the best possible end-user experience for their own users. Because of this, your goals have to align with their own. Otherwise, your website risks a penalty that can take a long time to recover from. From Google’s perspective, any website that looks to ‘game’ the system or manipulates the search engine results is going to hurt their own end user’s experience. Because of this, they will penalize your website for doing so.

At the same time, Google keeps up with the latest trends and happenings within the industry. Shifts in user behavior can lead to major changes in their algorithm which can cause you to get a penalty if you fail to adhere to them and adapt accordingly. For instance, because mobile devices have become so prominent among Google users, Google is emphasizing mobile optimization more than ever in their latest algorithm updates. Thus, if your website is not currently mobile optimized and responsive, you are going to hurt their end users experience and your website will be punished as a direct result.

Overall, a Google penalty is something you never want to have to deal with. It can be very difficult to recover from one.