We receive a lot of requests for unique coloring arrangements when building websites for clients. Sometimes these conflict with industry-wide standards or best practices. Sometimes clients feel very strongly about what they want, even when we tell them it isn’t best for business. We figured we would do a post explaining why certain color combinations are better than others so clients know exactly what to expect and why.
One of the most common requests we receive is a black background with white or other-colored text. Most clients believe it looks sleeker or want their website to stand out from the crowd. While such color combinations might succeed in making it stand out, that isn’t necessarily a good thing. Remember how Republicans lost their minds when President Obama sat in the Oval Office without a jacket? He stood out. But according to an awful lot of people, he didn’t seem as professional as the day before.
And that’s the goal.
We want your website to look as professional as possible. That’s what’s best for your law firm, and it’s certainly what’s best for our designers — because we always like people who see our work to come to us for builds in the future.
There are other technical reasons why a black background with other-colored text is bad for business.
The goal of any website is providing an interactive experience in a way that allows clients or consumers to assimilate as much information as possible. Even though we all spend our days looking at screens in this age, this can still wreak havoc on our eyes. Black backgrounds put greater strain on those eyes, which can send website traffic to a competitor instead of compelling it to stay put.
And other text colors like blue, gold, or teal? No one wants to read that. Studies are clear on this fact.
The coloring of your website (aside from text) can depend on preference, but we also like to base choices on your law firm’s logo or brand colors. We don’t want to overwrite those colors, but we do want to complement them. Choosing colors is an important part of increasing your brand’s recognition. That means more visitors and more clients. We also want consistent coloring across the website so people know exactly where they are when they land on a specific page.
Did you know that over 90 percent of a website’s visitors make an immediate first impression based solely on your website’s overall design? That’s why it’s so important to ensure you do it right.