Website Marketing Tips for Small Law Firms
For the most part, the legal field is saturated. This has been the case since 2009, and unfortunately, the trend has continued. It means that law firms have to contend with cut-throat competition. For small law firms or start-up firms, the competition can spell doom right from the start; ultimately affecting the long-term health of the business.
This is especially the case when it comes to attracting new clients, which is paramount if a law firm wants to achieve success for an extended period of time. In this regard, small law firms need to deploy effective marketing strategies that help bring in new clients. At the same time, small law firms need to retain current clients at the lowest cost possible. Herein, we will explore some effective marketing strategies that allow small businesses to thrive, while never depleting their operating budgets in marketing alone.
Cost Effective Online Marketing Methods
#1. Stellar, Search Engine Optimized Website: The very first things you need to have as a foundation for marketing your firm is an online presence and in particular a presence in search engine results page. Statistics show that an ever-increasing number of clients and customers begin their purchase experience online, mainly through search engines. With this in mind, you need to have a website that is search engine optimized.
To this end, you should ensure that your website is fast, mobile-friendly (more people are using their mobile devices to access the internet), appealing (it should have eye-catching imagery, call-to-action, brand colors, and much more), and filled with authoritative content only.
#2. Email Marketing: Email marketing is another effective and cost-efficient online marketing tactic. Therefore, small law firms should focus on providing high-quality email newsletters that not only attract people back to the main website, but build a good reputation for the firm.
#3. Make Use Of Legal Directories And Citation: In a bid to expand your online presence, you should sign up for Google My Website and appl for your website to be listed on citation sites such as Avvo, Justia, Law Info, Superlawyers, Lawyers.com, Nolo, FindLaw, Lawyers US Legal, among others.
Off-Line Marketing Methods
#1. Develop A Clear Scope Of Legal Services: Being a jack of all trades means that you are an expert of none. With this in mind, develop a clear scope of legal services that you offer and focus all your marketing efforts on them.
#2. Build Mutually Beneficial Relationships With Other Firms: You can also elect to build mutually beneficial relationships with other firms in your industry. For instance, you can offer to send clients in need of financial advice to a certain firm if they agree to send client in need of legal services your way.
#3. Showcase Your Expertise: You can engage in public forums related to your industry to showcase your expertise.
A mixture of these and other cost-effective marketing strategies will get you, new clients, while helping you retain the ones you already have.