How Many Pages Should a Website Have?
In the world of search engine optimization, this is a very important question. I haven’t been in this industry since the beginning, and so, I can’t tell where it originated, but it’s certainly an idea that came about when optimization and promotion of websites began. Well, no matter the origin, it’s a question that can often lead to wasted work and false expectations.
Before we answer how many pages you need for your site, here are a few things you should know.
1. Too Few Pages can Hurt your Campaign
If you do not have adequate web pages to define as well as promote your website, then you will only be held back. You need a place to post your content. You need a page for FAQs, Information, Products and basically, anything else that you’re trying to share. You need pages to accomplish this and if you have too few, then it will only hamper your campaign.
2. Too Many Pages Can Hurt Your Campaign
Contrary, having too many pages that cover the same topic or product can ideally hamper your campaign. By spreading your idea too thin across numerous pages, the search engines will have a hard time determining which web page to rank. Human readers will ideally hurt your campaign by linking to different pages, which will confuse the search engines.
3. Consider writing for your visitors
Ignore the search engines for a while. Ultimately, the visitors are the primary priority. Driving traffic to a website can be easy, but maintaining it tends to be rather difficult. The ultimate goal is to convert the leads to sales and having too many pages can confuse potential customers. Most of them don’t have the patience to stick around and figure out how your site operates.
The Secret Answer
Now that we are aware that too many and too few pages can hamper your online performance and that you need to write for your visitors, how many pages should your website have? Well, the answer is as many as you need to properly convey the meaning of your website or business.
There are no magic numbers on this aspect. No specific standards can guarantee optimal performance. Of course, there are a number of details that go into this aspect of choosing when to break ideas into small sub-pages and when to consolidate them into fewer pages, but that is the ultimate answer. Your website should contain only what is required.