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Mobile Friendly Websites Are A Must And It’s Time To Take Action

It is extremely important for business and site owners out there to realize the mobile-based browsing is quickly becoming the norm. Not too many years ago, mobile traffic was just breaching the 10 percent mark, and it was last year in 2017 that it topped the 50 percent mark. That means that the majority of your site visitors stem from mobile traffic, whether you cater to them or not. How’s that for a reason to make sure your website is mobile friendly?

What does it mean exactly to have a mobile friendly site?

First, you have three choices. You can have a separate site. That was how site owners first dealt with the changes when mobile browsing was hitting the 10 percent level. Nowadays, it is more common for business owners to choose one of the other two options for their sites, to make them dynamic serving or responsive. You choose the option that works best for your site, but you don’t want to pass on the benefits.

One of the important benefits is that you give your site visitors a better user experience. If you think this isn’t important, just realize there are a ton of sites out there that are still not optimized for the user experience on a mobile device. People pull up what looks like a jumbled mess, and they leave. It’s the brick and mortar equivalent of people walking into a store, seeing a mess and walking right back out.

When you help to facilitate a better user experience for site visitors, you are going to increase the amount of time people spend browsing your site. As you know, that has everything to do with search engine rankings these days, too, thanks to Rank Brain, Google’s AI algorithm that is part of Hummingbird. All the pieces are starting to fit together now, aren’t they?

Mobile optimized sites also provide for better loading speed, which is also tied to search engine rankings. Another benefit is the improvement of mobile SEO in general, and of course optimizing your site for mobile devices gives you an edge on your competition. You should also know that Google clearly has stated that they are favoring mobile versions of sites.

That’s the current market and you can well imagine what it will be a few months, a year, or a few years from now. Site owners were once warned to go mobile, and now it is an even bigger priority. But don’t worry, it’s not a difficult thing to do if you take it one step at a time. There are even professional SEO and site design experts that can help.