A website is your digital version of a business card. Whenever a prospective client or current client goes to your website, they are being reminded of who you are and what your law firm can do for them. Over the years, we have designed and developed many websites for legal professionals. Here are some things that we consider a must-have on your homepage so you don’t drive away new leads or alienate old customers.
About The Firm
Even though most websites will have a dedicated page about the firm, having a section on the homepage that clearly defines who you are and what area of law you practice will ensure that visitors are in the right place. Visitors need to understand who you are, what you do and how your law firm differs from competitors, otherwise, they won’t ever get to your company’s biography.
Avvo is the top place for consumers to leave reviews for attorneys. The same way people will also check on Yelp to select a service, they will search Avvo to help select which lawyer to use – especially if they don’t use legal services frequently. Having your Avvo rating on your homepage prevents them from having to leave your website to do more research about you.
Associations and Membership Bages
Having the logos of your associations and memberships is something that we call a trust factor in the industry. The same way a doctor displays all of their certificates and diplomas on their wall to show that they are trustworthy and qualified, displaying all of your badges shows to the visitors that you are experienced and what you do.
Call To Action
Should your new leads call you or fill out the contact form? Telling your audience exactly what to do will ensure that you get the correct data you need from your potential new leads so you can convert them into paying clients.
If you are looking for a law firm website then don’t hesitate to call us for a consultation regarding your law firm.