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Software That Can Help You See Your Competitor’s Marketing Campaigns

Did you know that it is possible to use software that can help you understand what your competitors are doing with their marketing campaigns? If you could actually monitor these, you would be able to see which ones are the most successful. That information can prove to be invaluable for your business. This would give you the ability to target the same audience, potentially using the same keywords, to generate sales just like them. Here is an overview of the different types of software that you can use that can help you get this information.

SEMRush

This is one of the most popular online tools that is used for spying on the competition. It is one of the few that literally specializes in monitoring your competitors. It can take information that is available on the web, and determine where they are ranking in their SEO marketing. It can also track advertisements that they are using, as well as show you how much traffic they are receiving. All of this is displayed in a graphical format to make it easy for you to understand what keywords you need to use in order to replicate their success.

SpyFu

This is another keyword and ad monitoring tool, one that has been around for many years. It will keep track of not only organic search information, but it can also track Google AdWords campaigns. You simply need to enter the name of your competitor, and you will be able to see what they are doing with their advertising. They will provide you with a list of the keywords they are using, not only for organic search but for the AdWords campaigns that they currently have running. By having this information available, you can then replicate their advertisements, in your own way, yet target the same keywords and audience that they are in order to generate successful results online.

These are just a few of the many tools that are out there that will allow you to quickly see what your competitors are doing on the web. You need to always look at paid advertising campaigns, along with their SEO efforts, to truly understand how they are being successful. The keywords that they are targeting are going to be directed toward thousands of people that could potentially become your customers. By having this information, you can jumpstart any online marketing campaign that you have by only targeting the most successful keywords for both paid and organic listings.