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Tips For Choosing Images For Your Website

Picking images is undoubtedly one of the most exciting but difficult tasks when it comes to creating a website. Different sites need different pictures for varying reasons. You may need images that portray the atmosphere or you may want to use photos as part of your marketing and sales strategy. Regardless, there are some common ground rules that apply to almost every type of website and this post covers all of them. Here are a few tips for choosing the ideal images for your site.

Choose High-Quality Images

This is perhaps the easiest and most important rule to follow. You need to make sure that all the photos you pick are high quality. Grainy, smudged and blurry photos are simply out of the question. Low-quality pictures are not only unappealing, but they will give people the impression that you are an amateur and that’s the last thing you want.

Another essential technical aspect is that the photos should be medium-sized and a minimum of 300×300 pixels (length and width). However, even if you use images of the highest quality, for the sake of the load time of your site, you should try and reduce the size; particularly if your website has multiple images.

Keep Images Simple & Precise

If you are launching a website for a service or product, you need to select pictures that can effectively promote your business. When marketing your items, use a different image for each product. It can also be helpful to utilize photos from various angles in order to display the product in all its glory. When promoting a service, utilize images that capture the action or photos that present the result, for example, a unique hairstyle, decorated event hall, etc. If you are a service provider it’s not a bad idea to use your photo in the About section of your website. A simple and friendly portrait will do the trick.

Use Stock Images

Generic images that show a situation can be quite helpful when developing a site. They are not only of high quality, but they save you time and money. Since stock photos are created to fit as many situations as possible, they may seem too general or even irrelevant. To avoid this, you should do the following:

  • Try and be specific when searching for a stock image and do not use keywords that are too general like ‘food’ or ‘people’.
  • Do not try to be extremely sophisticated. The images should just adequately connect to your site’s content.

If you follow these tips, you will notice that choosing images for your website doesn’t have to be complicated.