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Blogging & SEO: How Does it Work?

Often, when people want to know how to make their website rank better, the answer is to improve your search engine optimization. What’s that? That is the process of making adjustments to your website, like adding new content, in order to increase your website’s visibility when the user enters a certain term or phrase into Google, Bing, Yahoo, or whatever else they use to search the web.

As previously stated, one of the things you can do to improve your site’s SEO is to add content. Content does not have to be in the form of a page but can be a simple blog post. Blogging is great for not only your website, but for your brand. It shows potential clients that you are trustworthy and displays your expertise on a certain matter. Plus, blogging makes your site look active and up to date.

Benefits of Blogging

There are a number of benefits to blogging. Many of which relate to SEO. Some of the benefits are:

  • Keyword Ranking: Posting blogs assists with keyword ranking because you can aim topics that will appeal to those specific keywords. For example, if you want to rank for “car accident attorney” blogs like “Steps to take after a car accident” or “Common injuries suffered in a car accident” will tell search engines that your website is about car accidents.
  • Social Media: A great way to generate organic traffic is to actively post on social media. Blogs are a great way to create buzz around your social media profiles and your website. Thought provoking and conversational blog topics will help you do so.
  • Keep sites fresh: Blogging helps you keep your website fresh. One recommendation is to comment on current events. For example, if you are an estate planning attorney, comment on how a new tax bill will affect your clients’ estates.   
  • Images & Videos: Images and videos offer unique and high-engagement content to your readers. It also gives people another way to find your website in search engines.  

Things to Avoid

When you are blogging, they are some things you should try to avoid. Keyword stuffing is never good. Back in the day, websites would use a blog section to rank high for certain keywords. They would mention that keyword a number of times and Google would read that as an important page for that keyword. Nowadays, Google will pick up on this and penalize your website.

Another thing you should keep in mind when blogging is to be relaxed. You are not writing an essay for a college class. So take a deep breath, and write how you speak. It’s okay to come across as conversational, in fact, that is recommended.

If you are having trouble keeping up with your blog and business, there are a variety of agencies that can help you keep up with content. Feel free to bring one of those agencies aboard to take some stress off of your plate. They are experienced and know how to achieve the goals you have set.