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Whenever you start a business or blog, it is important that your work look professional. There area few basic principles that every web designer follows in order to make the most basic websites look complex and visibly appealing.

Four Basic Web Design Tips to Follow

1. Grid Systems

Grid systems can be traced back to ancient times. For a simple explanation of a grid system, think of how newspapers, magazines, or other websites are laid out. Grid systems are columns of information that keep your site neat and organized. In addition to organizing your site, grid systems are important because they will give your website the basic responsiveness necessary when your website is accessed from a variety of platforms (ie: computer, smartphone, tablet, etc.).

There are a large number of pre-made grid systems that you can plug into your website. A few of the popular grid systems that are available for download are:

2. Visual Hierarchy

Most people around the word read there information from left to right. However, when you are designing a webpage it can be a little more complex than that. This is due to the fact that users usually scan web pages for the information they read, rather than reading all of the information on that page.

When you are designing your web page it is important to keep this in mind when you are placing headers, footers, logos and other important components. Studies show that the eyes of readers usually follow an “F” or “Z” pattern when scanning the information on any web page.

3. Web-safe Fonts

When the turn of the century came and the internet became prevalent in everyday life, the choice of fonts was very limited. Since, the choice of fonts has expanded, often giving designers a headache because there are so many to choose from. Some important guidelines to follow when choosing a font are:

  • Serif fonts for headlines
    • Serif fonts are generally used for headlines because when serif font becomes too small it can be very difficult to read. for body text, we would recommend a serif-sans font.
  • Keep fonts minimal
    • You want to keep the number of fonts on your website down. If the font changes too often, it can make for a busy website, deterring visitors.
  • Don’t take up too much space
    • Fonts are generally large files. Makes sure to consider the size of the font before installing it onto your site. The more memory you sue, the slower the site will function.

4. Images and Colors

Images and colors might be the most important aspect of web design. Images and colors will determine how visibly appealing your site is. If the visitor is unable to read the content on your site because of the color scheme, they will leave the site and go elsewhere for the information. Some tips for choosing colors and images are:

For Colors:

  • Keep your color palette minimal
    • Just like fonts, you should only use a few different colors on your website. If you get carried away, your site will come off as busy and the colors will deter readers. Your color palette is also important to your brand image. You want to stick with colors that represent your brand.
  • Consider color blindness
    • While the large portion of the population can see colors to their full effect, there is a percentage of the population that cannot. Keep these visitors in mind when you are choosing colors for your website.

For Images:

  • Choose images thoughtfully
    • When you are choosing images for your website, do not just grab any image that will fill some space. Grab an image that accurately portrays the point you are trying to get across.
  • Always abide by stock image licensing restrictions
    • If you are going to be uploading images to your website, make sure they are stock photos.
  • Keep file sizes small
    • As mentioned before, you want to keep the memory on your website low. Otherwise, your website will become slow and not user-friendly.

For a more in-depth look at how to design your website, check out the video below from Thundera Multimedia. If you need help designing your website, contact Legal Firm Web Design. We will get you set up and maintain your site.